Tuesday, September 18, 2012

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Color Is Important

The color we see comes from light.? When every color of the spectrum is present, the light appears white. The absence of all color appears as the color black.

We see colors that are reflected back to our eye from different surfaces. Surfaces soak up colors differently. The surfaces of oranges absorb all light except for the color orange. This color genuine silver ugg australia boots on sale is reflected out and is seen by our eyes.


colorspectrum.gif


Color is very important in marketing and public relations.? Colors can stimulate or repress the nervous system, calm or excite emotion, and may even make people hungry.? Color will grab a person's attention, and evoke genuine silver ugg australia boots on sale emotions. It's a good idea to plan color palettes at the beginning of a design project that will help elicit the desired response and/or feelings from the viewer.

Color wheels are a good place to start studying color. Color wheels have all the colors positioned alongside each other to form a circle. The simplest color wheel shows three colors: red, yellow and blue. We call these primary colors because depending on how much of each color is mixed, we can create all colors with them.


colour2.gif


When you mix two primary colors, you get secondary colors.? Purple, orange, and green are secondary colors.

When you mix:



red + blue = purple
red + yellow = orange
blue + yellow = green

When you add one color to secondary colors you get tertiary colors:



Yellow-orange
blue-green
Orange-Red

Colors on the opposite side of the genuine silver ugg australia boots on sale color wheel are called complementary colors:
The complementary of green is red
The complementary color of blue is orange ?

Red


redlight.jpg


reddark.jpg

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